The Indians decided to lower ticket prices for 2011 to attract more fans:

The Indians last raised ticket prices before the 2008 season, after they came within a blown 3-1 American League Championship Series lead over Boston to reaching the World Series.

But the team drew just 1.39 million fans in 2010 after back-to-back fourth-place finishes, going 69-93 last season and 65-97 in 2009. Fans also saw Cy Young winner Cliff Lee and All-Star catcher Victor Martinez traded for prospects in mid-’09.

If they can combine winning with lower prices, the fans will come back.