November 12, 2008
No Increase
The Red Sox announced that they will not raise ticket prices for 2009:
"We have been listening to fans, friends, and family about the challenges they are facing in light of the current adverse economic conditions," said Red Sox president and CEO Larry Lucchino in a press release. "We are also grateful for the unwavering faith and support our fans have shown us year after year and we hope our ownership's decision to hold prices for the upcoming season will in some way help ease the burden on Red Sox Nation."
The last time the Red Sox held ticket prices across the board was 1995 -- the season following the damaging strike that led to the cancellation of the '94 World Series.
I wonder how much getting a cut of ticket reselling plays into this? The Red Sox probably could drop prices, and still make out well as long as fans are willing to buy on one of the approved secondary markets. So the Red Sox get to look like good guys for keeping prices stable in a recession, while still making money due to the high demand for their product.
This looks like a move toward a market based approach to ticket selling, which I believe will benefit baseball in the long run.
Posted by David Pinto at
11:27 AM
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Big deal. The Red Sox already have the highest costs in baseball for the fans. It's not even close. The 2008 fan cost index was $320.71 vs. the second-place Yankees' $259.84.
The average was $191.75. It's so nice the Red Sox are thinking about the fans in a tough economy.