Jason Mackey at the Pittsburgh Post-Gazette speaks with Doug Fearing of Zelus Analytics. Zelus offers sports analytics outsourcing. Instead of supplying data to all like STATS or Sports Info Solutions, Zelus provides their services to only a few clients:

Consulting for every team is what Fearing described as a “zero sum approach,” since they’d all have access to the same data, so Zelus is selective about the teams with which it works.

There’s one per division in MLB — six total. Three per conference in the NBA, again six total. And two so far in hockey, with the desire to eventually have one or two per division. Zelus dabbles in soccer and cricket and is poised to expand to the NFL in 2023.

“Our general sense is that working with 20-25% of the league is a good balance on that cost-sharing versus competitive advantage curve,” Fearing said.

Post-Gazette.com

This is perfect for a team that might be behind the curve in analytics. They can ramp up fast at probably a lower cost that hiring a staff. Fearing does not disclose customers, but one reason for the article is that there is no client in the NL Central, and Fearing has Pittsburgh connections.