Category Archives: Mecrhandising

August 19, 2021

In the Cards

At the end of 2022, Fanatics will take over from Topps the exclusive license to produce baseball cards:

According to the memo, Fanatics’ deal with MLB and the MLBPA is more than 10 times larger than any the union has ever agreed to. The memo also states that the deal, when combined with other recent deals, is expected to generate roughly $2 billion by 2045.

ESPN.com

Is this a sign the market will collapse like it did in the 1990s? If so, it might be a good time for Topps to be sitting out.

Meanwhile, this is a very nice payday for the players.

January 16, 2020

The Old Social Media

Ryan Fagan tells the story of how a 1980 advertisement in the Sporting News changed the New Era hat company forever:

“I remember my father, he says, ‘You know, we get these calls all day long from consumers asking to buy caps. I don’t get it. Why did they want to wear those caps? This is part of a uniform.’” 

Chris Koch, who started working at the New Era manufacturing plant after school at age 16, in 1976, pauses and laughs. 

“And my mother, who was a funny lady, was like, ‘Well, who cares why they want wear it? Why don’t we put an ad in The Sporting News and see if there’s any business there? Maybe we’ll sell a couple hundred caps. Why not? Let’s see what happens.’”

SportingNews.com

Two weeks later they were getting thousands of requests a day at $12.50 a pop. Today they list for around $40.

April 19, 2019 November 15, 2018

Turning to the Dark Side

The Marlins released their new logos:

I like it, especially the Marlin with the baseball stitches. Of course, I liked Regis Philbin in a all black suit.

It’s only a rumor that Derek Jeter was heard saying, “I am altering the logo, pray I don’t alter it any further.” After all, he was a member of the evil empire.

November 4, 2016

Virtual Reality Stadiums

Frank Jackson at the Hardball Times makes a virtual reality request:

What I really want to do is visit old ballparks that have been demolished. I’ve read about them, seen pictures of them, and caught glimpses of them on old newsreels, kinescopes and videotapes. A lot were still in use during my lifetime, but some were long gone before I took my first breath on planet earth. Either way, I’ll never be able to visit those parks. A time machine would be ideal, but the next best thing would be a virtual visit. That’s where your Oculus Rift comes in.

Playing games in old stadium would be very cool.

August 9, 2016

Bad Bobbleheads

Fans won’t get David Ortiz bobbleheads tonight:

“I thought the bobbleheads were an inaccurate portrayal of David,” Kennedy said. “To go further, I thought the facial features were racially insensitive.”

The bobbleheads were made by Washington-based promotions company BDA Inc. An official with the company didn’t immediately respond for comment.

I thought all bobbleheads had the same head, just painted differently. 🙂 I hope a few of these get out to the public, like the original cover of Yesterday and Today.

Update: Via Jim Storer, here’s a picture:

I’d say they got the mouth wrong.

July 14, 2016 May 3, 2016

Under Takes the Over on Harper

Under Armour signed Bryce Harper to what is believed to be the biggest endorsement deal in Major League Baseball:

Baseball players don’t historically command the endorsement dollars attached to golfers, or tennis or basketball players. But Harper believes in bringing baseball to the forefront of attention and fashion. In February, Astros star shortstop Carlos Correa signed a five-year deal with adidas that, according to reports, was “record-setting.” Harper’s deal with Under Armour, the person familiar with the situation said, surpasses that one. The Nationals’ right fielder even topped Alex Rodriguez’s old deal with Nike from last decade that paid him $1 million a year.

Harper has his own logo with Under Armour and recently debuted a “Harper One” line of baseball cleats that will be available for sale beginning July 15. The company said Harper will continue to play a central role in their marketing campaigns and their casual clothing line, too.

Harper is doing a great job of becoming the face of baseball. The UA contract, combined with his original contract with the Nationals, should make him set for life. By building celebrity in addition to his play on the field, Harper will make himself an even more valuable free agent. I can’t wait to see the size of that contract.

April 14, 2016 November 4, 2015 August 4, 2015

So Good, Other Sports Want In

The NHL signed a deal with MLB Advanced Media (MLBAM):

The NHL and Major League Baseball are expected to deliver a joint announcement Tuesday of a “groundbreaking new partnership” between the two leagues. According to Sports Business Journal, the partnership involves MLB Advanced Media taking over the NHL’s digital operations, including the league’s and member clubs’ websites, live streaming, mobile applications and NHL Network. The NHL signed a six-year partnership with MLBAM on this new endeavor.

So MLBAM is not just making money for clubs off baseball, they’ll be making money for clubs off hockey as well.

Baseball was slow to embrace radio and television, but Bud Selig and his crew learned from those past mistakes and embrace the internet, and hired the right people to build a first-class set of products. I suspect other deals with other sports will come along soon.

Some say baseball is dying, as young people are not watching the game much. I don’t buy that, but if it’s true, MLBAM may outlive the game.

May 22, 2015

Beer Women

Via BBTF, Molly Knight attends a Japanese baseball game and has five takeaways. BBTF focuses on pacing of the game, but I want to highlight this:

At Nippon Professional Baseball (NPB) games, women with mini-kegs in their backpacks roam the concourses to sell brews to spectators. The guys in our group loved this, obviously. The three of us women spent the game debating whether it was genius or gross. Our verdict was split. We liked that the women were festive but covered up, dressed like the Rockford Peaches from “A League of Their Own” with uniform tops buttoned up to their clavicles and skorts that fell nearly to their knees. We didn’t like that there were no beer boys, and thought it would have been more fun to have a mix of both. We are also fairly certain that if this were brought to America, beer companies would screw it up by dressing their brand ambassadors in as little clothing as possible, resulting in nine innings of sexual harassment.

I don’t think there would be more sexual harassment based on dress. The kind of harassment Knight is talking about here is bad manners, and a woman in a baseball uniform can be just as alluring as a woman in a skimpy outfit. Young men are going to hit on them, and men of poor upbringing are going to do it in an offensive way.

(Also, offensive behavior gets one tossed from a baseball stadium. So that type of behavior would not last long.)

I am told that baseball has a youth problem. Maybe pretty women selling beer in baseball uniforms can bring some young men back to the game!

July 7, 2014

I Welcome our New Beer Overlords!

Automation comes to the drinking business at Target Field:

Self-serve beer stations are up and running in Target Field, so Minnesota Twins fans and those who attend the Major League Baseball All-Star festivities next week can decide what they want and even how much they want of it.

A twelve ounce beer is still going to cost nearly as much as a six pack outside of the stadium, but if all you want is half a cup, that’s all you need to buy. I wonder if this will also lead to less of a wait in line. This would be a good story for the home run derby, to see how well these machines move customers along.

July 1, 2014 January 30, 2014 October 12, 2013

Spirits of Baseball

Via BBTF, there’s another reason to go to Cooperstown.

Marra said he believes he has hit a home run with a product he calls Abner Doubleday Doubleplay Vodka. “My friend in Albany thinks it’s so good that it will be a national brand within 24 months,” said Marra, who apparently knows something about marketing.

The man who grew up just two blocks away from Yankee Stadium and worked as a vendor at the House that Ruth Built calls another one of his products “Beanball Bourbon.”

I’d like to find out how the latter micro-whiskey tastes in a Manhattan.

June 28, 2013 February 18, 2013 February 12, 2013

Monetizing a Moment

Bill Buckner and Mookie Wilson share their thrill of victory/agony of defeat moment to their mutual benefit:

There is a sixth stage of grief, it turns out, when it comes to sports infamy. Denial. Anger. Bargaining. Depression. Acceptance. And, finally, monetization. Wilson and Buckner have been cashing in on Game 6 of the 1986 World Series for longer than they can remember now.

“Oh, man. How many years?” Buckner asks his partner.

“We started kind of late – maybe four or five years after,” Wilson replies.

“It was almost like, ‘If you can’t beat ’em, join ’em,'” Buckner says.

“That’s a good way of putting it! That’s exactly it right there!” Wilson laughs.

Here’s one of the few jokes I ever wrote:

In the winter after the 1986 World Series, Bill Buckner was driving John McNamara and Davey Johnson to his hunting cabin in the mountains. A huge storm came up suddenly, and Buckner drove the car off a cliff, killing all three.

They get to heaven, and God feels bad for Davey and John, since they won’t get to manage the all-star game. “Why don’t you two pick teams from all the greats in the afterlife? Davey, you get the first pick because you won the series. Take a first baseman.”

Davey says, “I’ll take Lou Gehrig.”

God then asks McNamara, “Who do you want at first base?”

John says, “Bill Buckner.”

God is surprised. “With all the talent in heaven, you choose Buckner?”

McNamara replies, “Well, he’s the one who got us here!”

February 4, 2013

The World Series Cities in Black and White

Orbiting Teapot sent me two posters detailing the history of the World Series in winning and losing series. The posters are in stunning black and white with a touch of color to highlight, for example, the cities that never lost a series.

The pie charts at the bottom demonstrate how World Series titles spread out over the last 50 years. In four of the first five decades of the 20th century, one city won at least half the championships contested. Of course, it helped that a number of cities boasted multiple teams. These would make a great opening day gift for your favorite baseball fan.

January 27, 2013 October 27, 2012 July 24, 2012 May 16, 2012 April 30, 2012

Amazon Deal

Amazon has a deal of the day on Dragon NaturallySpeaking Home, Version 11. I don’t usually link to these, but I was an early hire at Dragon Systems in the 1980s. It was my first programming job, and a little bit of me lives in that program.

The Dragon hire also led to my involvement in baseball, as Dick Cramer a good friend of one of the principals of the company. I got to know Dick through my friend at Dragon, and eventually got a job at STATS, Inc. through Dick. That’s why I’m here today.

April 9, 2012 February 24, 2012 February 14, 2012 February 14, 2012 January 26, 2012