All of the first three games of the World Series get the title of least watched in the history of tracking viewers:
Games 2 and 3 are the least-watched on record according to Nielsen. Monday’s 3-1 victory by the Rangers averaged 8.13 million on Fox, according to fast national figures. Saturday’s 9-1 Diamondbacks’ win averaged 8.15 million.
Before this year, the least-watched World Series game was Game 3 in 2020 between the Los Angeles Dodgers and Tampa Bay Rays, which averaged 8.34 million.
Game 1 was also the least-watched World Series opener recorded. The three-game average of 8.48 million is on pace to become the least-viewed Series ever, fewer than the 9.79 million in 2020 that watched the Dodgers beat the Rays in six games.
ESPN.com
A Diamondbacks comeback to force a game seven would help. People also might tune in tonight to see a potential first-time championship for the Rangers.
I don’t know the answer here. Part of the problem could be cable cutting. I have an antenna, so I get Fox over the air. If you don’t have a cable provider or the stream equivalent, however, it’s difficult to stream the series
Part of it, of course, is that baseball is not quite as popular as it once was.
Part of it is fans are fans of a particular team, not of the game in general. When a five seed is playing a six seed, there may be less reason to tune in. There is something to be said for having the best teams in the World Series.
There is also a lack of local sports reporting. Through most of my life, local news shows had a dedicated sports reporter with a dedicated segment. While most of the reporting covered local teams, they certainly would devote time to promoting championships like the World Series.
MLB needs to figure out a way to turn the World Series into an event. It’s much tougher to do with seven games than one.