This is the tenth Mother’s Day Major League Baseball and Louisville Slugger team up to raise money for fighting breast cancer. Here’s the Louisville Slugger press release:

When Louisville Slugger® and Major League Baseball® first gave players the option of using pink bats on Mother’s Day 2006, there was no telling how big the initiative would become. Now in its 10th season, Going to Bat Against Breast Cancer is a mainstay of Major League Baseball games on Mother’s Day, as players step to the plate with pink bats to raise awareness and funds to fight and prevent this disease.

“In 10 seasons, more than 5,000 MLB game-model pink bats have been swung on Mother’s Day in honor of those who have been diagnosed or affected by breast cancer,” said Louisville Slugger Director of Professional Baseball James Sass. “It’s remarkable now to see how pro players, the baseball community and the fans have embraced this effort and pushed it to new levels each and every year.”

“Awareness has been our focus with this program. We hope that when people see those pink bats, they pause for a moment and think about those in their lives living with breast cancer and that they think about their own health as well,” says Sass. “If we can encourage people to talk with their doctors or get a breast exam, we, along with our MLB partners, believe that is an incredibly important and powerful message,” Sass says.

This year the brand is donating two hot-pink bats to each of its Louisville Slugger MLB players, made to each player’s individual specifications. The 2015 pink Louisville Slugger Mother’s Day bats will be stamped with the MLB breast-cancer-awareness logo, and the bats used by players in MLB games will be authenticated and auctioned exclusively on MLB.com to benefit the fight against breast cancer.

In addition, pink personalized bats will be available for purchase at MLB.com and sluggergifts.com. Louisville Slugger will donate $10 from the sale of each of these special personalized pink bats to MLB breast-cancer charities. Over the past nine seasons, thousands of pink Louisville Slugger bats have been sold, raising valuable dollars to support the fight against breast cancer.

Honorary Bat Girls for all 30 MLB clubs will also have personalized Louisville Slugger Going to Bat Against Breast Cancer bats as a symbol of their courageous fights in the face of cancer. And, for the third year, MLB home-team mascots will be sporting pink Louisville Slugger bats on Mother’s Day. Louisville Slugger will also be giving away pink bats through its social media channels: @sluggernation on Twitter, sluggernation on Instagram, and on Facebook at facebook.com/louisvilleslugger.