The NHL signed a deal with MLB Advanced Media (MLBAM):

The NHL and Major League Baseball are expected to deliver a joint announcement Tuesday of a “groundbreaking new partnership” between the two leagues. According to Sports Business Journal, the partnership involves MLB Advanced Media taking over the NHL’s digital operations, including the league’s and member clubs’ websites, live streaming, mobile applications and NHL Network. The NHL signed a six-year partnership with MLBAM on this new endeavor.

So MLBAM is not just making money for clubs off baseball, they’ll be making money for clubs off hockey as well.

Baseball was slow to embrace radio and television, but Bud Selig and his crew learned from those past mistakes and embrace the internet, and hired the right people to build a first-class set of products. I suspect other deals with other sports will come along soon.

Some say baseball is dying, as young people are not watching the game much. I don’t buy that, but if it’s true, MLBAM may outlive the game.