December 30, 2010

Bud and Bud Buds

Anheuser-Busch and Major League Baseball settled their advertising contract dispute:

The two sides agreed to drop their pending litigation in federal court, where M.L.B. contended that the two sides had signed only a nonbinding letter of intent in April to renew their sponsorship deal. Anheuser-Busch claimed that M.L.B. tried to renegotiate a deal that was completed.

The announcement of the sponsorship, which was set to expire this year, did not include any financial terms or details on what compromises were made. Budweiser will remain the official beer sponsor of Major League Baseball as well as a sponsor of 26 of the 30 M.L.B. teams.

I think I’ll have a drink. 🙂

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