Excerpts from Terry Francona‘s new book, Francona: The Red Sox Years, are coming out. It looks like we’ll get a good view of the disconnect between baseball operations and ownership:
“Werner talked about slumping television ratings and whined, ‘We need to start winning in more exciting fashion,’” Francona recalls in the excerpt.
Later, he quotes Epstein as saying, “They told us we didn’t have any marketable players, that we needed some sizzle. We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. We’d become too big. It was the farthest thing from what we set out to be. … (That) was evidence to me of the inherent tension between building a baseball operation the way I thought was best and the realities of being in a big market … which had gotten bigger than any of us could handle.”
As president in Chicago, rather than GM, Theo should have more control over this aspect of the team.
This bit does raise an interesting point, however. Sometimes great teams can be boring. They tend to win big, so there aren’t many opportunities for exciting finishes. If you measure success as winning championships, that’s exactly the kind of team fans should desire.
On the other hand, players with sizzle aren’t always winning players. Bo Jackson was one of my favorites to watch, because he might do something amazing. He was never really a superstar in terms of stats. He helped a team, but he didn’t carry a team.
I suspect what Werner wanted were great but controversial players. They used to have one in Manny Ramirez.